Photos by Phoenix: Judging a book

This is quite a large album of recent corporate photographs, really just to give a sense of the range of styles and settings that can arise. What works for an investment bank probably won't convey what an independent record company is all about. Likewise, an international marketing division will have a different sense of identity from a Czech classical concert promoter. Budgets differ; intended usage varies. I hope this selection broadens the scope of how 'corporate' photography is imagined to be, and inspires you to find the ideal style to suit your own enterprise.

Here's the first album I wanted to share, and I can think of no better way to start than Cesky Krumlov. So near the Austrian and German borders that most of the town names here seem to emphasise the 'Cesky' bit, this town is a jewel of South Bohemia. It was described to me as Prague in miniature, but I found Venice, Florence and much more crammed into this wonderful place. It defies description, and so photographs come into their own. I had planned to take just the digital, or even just a compact, but at the last moment I thought 'sod it, let's go the other way - I should have some fun with the Hasselblad'. I was so glad I did. The world looks different through a waist level finder....

Sometimes the truth is unpalatable. Ask Galileo. But once the nettle has been grasped, understanding, progress and revelation can follow. The truth is, Gillian Evans’ new book has neither the catchy title nor the cover of a bestseller; but that just goes to prove the adage about books and covers, because it’s clear this book is causing quite a stir.

I’ll leave it to the social commentaries in the broadsheets to battle it out about the content, but I will say there were some very interesting people at the book launch, and I only wish I’d had time to chat with more of them.

It’s clear a lot of time has gone into the preparation of the book; I guess only time will spell out its legacy.

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